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July 26, 2020 11:46
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A YouTube video tracker for tracking Play/Paused/Ended events via Google Analytics.
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| <!DOCTYPE html> | |
| <html> | |
| <body> | |
| <script> | |
| (function (i, s, o, g, r, a, m) { | |
| i['GoogleAnalyticsObject'] = r; | |
| i[r] = i[r] || function () { | |
| (i[r].q = i[r].q || []).push(arguments) | |
| }, i[r].l = 1 * new Date(); | |
| a = s.createElement(o), | |
| m = s.getElementsByTagName(o)[0]; | |
| a.async = 1; | |
| a.src = g; | |
| m.parentNode.insertBefore(a, m) | |
| })(window, document, 'script', '//www.google-analytics.com/analytics.js', 'ga'); | |
| ga('create', 'UA-XXXXXXXX-XX', 'auto'); // don't forget to replace with your UA code | |
| ga('send', 'pageview'); | |
| </script> | |
| <iframe id="player" width="500" height="315" src="https://www.youtube.com/embed/eVH1Y15omgE?enablejsapi=1&origin=http://localhost" frameborder="0" allowfullscreen></iframe> | |
| <h5>Record of user actions:</h5> | |
| <script src="https://code.jquery.com/jquery-2.2.3.min.js" integrity="sha256-a23g1Nt4dtEYOj7bR+vTu7+T8VP13humZFBJNIYoEJo=" crossorigin="anonymous"></script> | |
| <script src="https://www.youtube.com/iframe_api"></script> | |
| <script> | |
| /* if older analytics used i.e. ga.js | |
| _gaq.push(['GA event method', | |
| 'Organize different types of custom events', | |
| 'Record unique user behaviors and acts', | |
| 'Associate dynamic or static values with events', | |
| 'Attribute optional integer values', | |
| 'Determine if your event affects bounces']); | |
| */ | |
| /* if newer analytics used i.e. analytics.js | |
| ga('tracker', 'event', 'category', 'action', 'label', {nonInteraction: true}); | |
| ga('send', 'event', [eventCategory], [eventAction], [eventLabel], [eventValue], [fieldsObject]); | |
| ga('send', { | |
| hitType: 'event', | |
| eventCategory: 'Videos', | |
| eventAction: 'play', | |
| eventLabel: 'Fall Campaign' | |
| }); | |
| */ | |
| /* Youtube js api events | |
| YT.PlayerState.ENDED | |
| YT.PlayerState.PLAYING | |
| YT.PlayerState.PAUSED | |
| YT.PlayerState.BUFFERING | |
| YT.PlayerState.CUED | |
| */ | |
| /* Youtube js api events for error | |
| 2 – The request contains an invalid parameter value. For example, this error occurs if you specify a video ID that does not have 11 characters, or if the video ID contains invalid characters, such as exclamation points or asterisks. | |
| 5 – The requested content cannot be played in an HTML5 player or another error related to the HTML5 player has occurred. | |
| 100 – The video requested was not found. This error occurs when a video has been removed (for any reason) or has been marked as private. | |
| 101 – The owner of the requested video does not allow it to be played in embedded players. | |
| 150 – This error is the same as 101. It's just a 101 error in disguise! | |
| */ | |
| /* Formula for calculating percentages | |
| * Finish Percentage => Finished (Unique Events) /Play (Unique Events) | |
| * Play Percentage => Play (Unique Events) / Unique Pageviews | |
| */ | |
| var player; | |
| var title; | |
| //function invoked on youtube iframe ready | |
| function onYouTubeIframeAPIReady() { | |
| player = new YT.Player( 'player', { | |
| events: { | |
| 'onReady': onPlayerReady, | |
| 'onStateChange': onPlayerStateChange, | |
| 'onError': onPlayerError | |
| } // bind other events or playerVars | |
| }); | |
| } | |
| //function invoked on youtube player ready | |
| function onPlayerReady(event) { | |
| // do nothing, no tracking needed | |
| /* | |
| $.get('http://gdata.youtube.com/feeds/api/videos/oNrWOwQ3wfg?v=2&alt=json', function(data) { | |
| title = data.entry.title.$t; | |
| }); | |
| */ | |
| title = player.getVideoData().title | |
| } | |
| //function invoked on youtube play/pause events | |
| function onPlayerStateChange(event) { | |
| /* | |
| switch(event.data) { | |
| case YT.PlayerState.ENDED: | |
| record('video ended'); | |
| break; | |
| case YT.PlayerState.PLAYING: | |
| record('video playing from '+player.getCurrentTime()); | |
| break; | |
| case YT.PlayerState.PAUSED: | |
| record('video paused at '+player.getCurrentTime()); | |
| break; | |
| } | |
| */ | |
| // track when user clicks to Play | |
| if (event.data == YT.PlayerState.PLAYING) { | |
| if (cleanTime() == 0) { | |
| //console.log('started ' + cleanTime()); | |
| ga('send', 'event', 'Videos', 'Started', title); | |
| } | |
| else { | |
| //console.log('playing ' + cleanTime()) | |
| ga('send', 'event', 'Videos', 'Played', 'v: ' + title + ' | t: ' + cleanTime()); | |
| } | |
| } | |
| // track when user clicks to Pause | |
| if (event.data == YT.PlayerState.PAUSED) { | |
| if (player.getDuration() - player.getCurrentTime() != 0) { | |
| //console.log('paused' + ' @ ' + cleanTime()); | |
| ga('send', 'event', 'Videos', 'Paused', 'v: ' + title + ' | t: ' + cleanTime()); | |
| } | |
| } | |
| // track when video ends | |
| if (event.data == YT.PlayerState.ENDED) { | |
| //console.log('ended'); | |
| ga('send', 'event', 'Videos', 'Ended', title); | |
| } | |
| } | |
| //function invoked on youtube player ready | |
| function onPlayerError(event) { | |
| if (event.data == 2) { | |
| //console.log('' + video.id) | |
| ga('send', 'event', 'Videos', 'Invalid ID', title); | |
| } | |
| else if (event.data == 100) { | |
| ga('send', 'event', 'Videos', 'Not Found', title); | |
| } | |
| else if (event.data == 101 || event.data == 150) { | |
| ga('send', 'event', 'Videos', 'Not Allowed', title); | |
| } | |
| } | |
| //utility function: called to get youtube video played duration | |
| function cleanTime() { | |
| return Math.round(player.getCurrentTime()); | |
| } | |
| //utility function: called to record user interaction with the youtube video | |
| function record(str) { | |
| //console.log("Current event log :: " + str); | |
| var p = document.createElement("p"); | |
| p.appendChild(document.createTextNode(str)); | |
| document.body.appendChild(p); | |
| } | |
| </script> | |
| </body> | |
| </html> |
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One can use the "ga" events to track any element in DOM and do in-dept analysis in Google Analytics Dashboard.