Impact-based profit-sharing
https://docs.google.com/spreadsheet/ccc?key=0Ai_NP6sHszlodDNCQmkwSE82eWVqSVp1Xy1IQXFGUUE#gid=0
- KIM-1: single-board computer
Single-board computers --cool!
- beagleboard
- raspberry pi
Alex Daley from Wayfair. StrongMail
- Track
- Email delivery success/failure
- Pivotal/Email Voracity
- Detect which ISPs are blocking you
- Problems:
- Email not delivered
- Validation of email delivery on entry.
- User closes their email account
- Will create a failure
- Some ISPs stop sending failures, make them into spam traps
- Make sure that user gets & opens email so can detect account deletion
- Email not delivered
- Listen to response codes and respond appropriately
- Send later: Make sure you send within a few hours
- If you send too many emails per IP, you will be rate-limited
- Startup:
- No reputation
- slowly build up until you establish your cred
- Throttling, ease in
- don't send more than 5.000
- Shared IP
- Reputations of others on your IP will impact yours
- Reputation factors
- From name affects your reputation
- Content: use SpamAssassin to check your "spam" score
- checks things in your subject line (e.g. don't use [?!] in subject line)
- Rebuild your reputation through customer engagement
- Detection: pixel-image
- Engagement filter
- monitor user-engagement with your emails
- If they're not, why are you sending to them? If they don't open your emails since 3-6 months?, just cut them off.
- Set a window so that users fall off the list afterwards
- Good user-engagement -> better reputation
http://piratepad.net/gOU2XYdGnl
Notes by ali: https://gist.github.com/2332172
With Caz Vonkow
- YAWS: old, reliable, convoluted internals
- MochiWeb: popular, lightweight, proven track record
- Cowboy: new, fast, under active development
- Webmachine: REST Toolkit (by Basho) (https://github.com/basho/webmachine)
- rebar: build/release tool (by Basho) (https://github.com/basho/rebar)
- Poolboy: generic pooling library (https://github.com/devinus/poolboy)
- Mnesia: Erlang built-in database
- good for fast, in-memory transactions. For things <4Gb (really 2Gb)
- Riak
- s3-like nosql db (by Basho)
- fault-tolerant, distributed, built in Erlang
- Emysql: MySQL
- Epgsql: Postgres
Erlang Supervisors