- Alphabetical
- Time
- Location
- Category
- Hierarchy
- What makes a popular porn star visualisations
- How a car engine works gif visualisation
- css.benjaminbenben.com
- evoluationoftheweb.com
- hereistoday.com
- centurylinkquote.com/rise-and-fall
- qiao.github.io/PathFinding.js/visual
- United States Frequency Allocations for the radio spectrum
- boston-liquor-distance map (blog.visual.ly)
- Cost of renting in boston (wbur.org)
- frandias.com
You can be different. You don't have an old business to defend. What can you change about what exists that differentiates you?
- Change pricing
- Change economic model
- Change the customer
You can do things that large companies won't do. Guerrilla marketing. You can do things that IBM can't. Do something small, and get a big ROI on it. Don't have to play the game the same way that the "big guys" do. E.g. personal letters to customers.
- You can go smaller
- Be more personal
You are the embodiment of the product -> you can be the best salesperson for your product
"Find the seekers". Don't try to convert people who aren't going to believe you. Instead convert the people who already want what you're doing/providing. Early customers want to pay you. Easier to generate revenue with people who want your product. If they get what you're talking about, they will be glad to pay you. Don't undersell yourself.
HBS cake study: narrow your market. Going for a smaller market makes you the most profit in the long run as it allows you to own the market. Then you can build.
Sell yourself. Initial customers will trust you. Your credibility. People who sell themselves are more likely to get early investment. Early money helps you get later money.
Be able to shift yourself to a managing role. Tough transition for a technical person.
- Find what you are good at and hire people to do that.
- Another developer has a lower opportunity cost to develop than you do. Because you can go out and sell yourself and build relationships & trust.
- Sitting in front of the computer all day is a day lost for selling your product
- Editing vs. Authoring.
Your pitch is quite a bit about you and your credibility. Not as much about your product. People may be willing to pay you upfront for your services/consulting.
Kickstarter example: selling your story. Yourself, your problem, your product/solution.
Git Internals by Scott Chacon
Cross-channel marketing.
Go for sustained engagement rather than fire & forget.
Individually-addressable: people who sign up to your email list, or follow you on Twitter. People who you can address specifically.
Not blasting info to people who don't care.
People are reaching you through multiple devices, and different contexts. You can tie together the multi-device tracking if you have an addressable consumer.
Collect data -> get more personal -> become more relevant to people
Measure what's effective and try things out. When things work, keep going and keep trying new things.
Goals: things should be measurable in terms of business impact. Clicks, likes, etc. are easy to measure, but they don't necessarily translate back into money, etc.
Timebound: give youself a deadline, and if something doesn't work after a given an amount of time, try something else.
Know your current state.
Data-matching: you can find new customers using attributes of your current customers. Efficiency in advertising.