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Top 9 William Cohan Books |
Get ready to dive into the literary world of William Cohan, as we present a captivating roundup of his books. From finance and business to political intrigue, these pages offer a wealth of knowledge and entertainment. Join us as we explore the depths of Cohan's work, and discover the essence that lies within each page.
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"The Marketing Plan, 5th Edition" by William A. Cohen is a comprehensive guide that equips students with the essential knowledge, tools, and techniques needed to develop marketing plans like the pros.
This text stands out for its step-by-step procedures that lead students through the entire process of creating effective marketing plans, from scanning the environment and setting goals to implementing the plan. The author doesn't just provide a how-to book but also emphasizes the significance of a solid marketing plan and encourages active learning through engaging activities.
The book consists of seven real-life student marketing plans that can serve as models, making it ideal for a variety of marketing courses, such as Principles of Marketing, Marketing Management, Strategic Marketing, Entrepreneurship, or Internet Marketing. This book is a must-read for anyone seeking to master the art of creating successful marketing plans.
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Authors: William A. Cohen
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Publisher: John Wiley & Sons
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Published Date: December 09, 2005
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Page Count: 3
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Print Type: BOOK
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Categories: Business & Economics
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Maturity Rating: NOT_MATURE
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Language: en
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The Secret History of Lazard Freres & Co.
Discover the dramatic and untold story of Lazard Frères & Co. , a Wall Street investment bank that has seen it all. "The Last Tycoons: The Secret History of Lazard Frères & Co. " by William D.
Cohan offers an intriguing glimpse into the world of high finance, unveiling the vaulting ambitions, explosive feuds, worldly mistresses, fabulous art collections, and enormous wealth that accompanied these esteemed individuals. From the iconic "Great Men" and their strategic moves, to the explosive feuds between influential figures like Felix Rohatyn and Steve Rattner, this book provides an intimate look at the firm's storied past, revealing the intricate web of secrets and strategies behind its unparalleled success. Packed with captivating anecdotes, this riveting read offers an insider's perspective on the exalted and fascinating world of Lazard Frères & Co.
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Authors: William D. Cohan
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Publisher: Anchor
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Published Date: April 03, 2007
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Page Count: 754
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Print Type: BOOK
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Categories: Business & Economics
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Average Rating: 4.0
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Ratings Count: 4.0
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Maturity Rating: NOT_MATURE
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Language: en
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The Backstudio Picture and the Mystique of Making Movies
In Hollywood by Hollywood, Steven Cohan takes us on a captivating journey through the history of the backstudio picture, an enduring genre that delves into the mystique of Hollywood as a place, industry, and cultural phenomenon. From the silent era to the present day, these films have ignited our passion for cinema and captured the essence of American success. Cohan explores numerous backstudio pictures, from the well-known to the obscure, offering a fresh perspective on the evolution of filmmaking in America.
Through his well-researched and insightful analysis, Cohan illuminates the intricate connection between film production and the cultural narrative of Hollywood, making this book a must-read for anyone interested in the industry's history and its lasting impact on our lives.
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Authors: Steven Cohan
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Publisher: Oxford University Press, USA
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Published Date: July 13, 2018
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Page Count: 285
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Print Type: BOOK
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Categories: Hollywood (Los Angeles, Calif.)
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Maturity Rating: NOT_MATURE
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Language: en
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Two Centuries of Booms, Busts, and Bailouts at Citi
"Borrowed Time: Two Centuries of Booms, Busts, and Bailouts at Citi" is an enthralling and thought-provoking book by James Freeman and Vern McKinley. This fascinating narrative delves into the untold story of Citigroup, one of the world's largest financial institutions, since its inception in 1812 right up until its involvement in the 2008 financial crisis.
The authors reveal Citi's tumultuous history, marked by instability and government support, which has seen it through numerous financial disasters over the years. Despite the bank facing numerous crises throughout its existence, the government has consistently sprung to its aid, providing significant bailouts to keep it afloat. However, this has often left the public frustrated and angered.
The authors also explore Citi’s close relationship with the federal government, which has benefited both parties. The relationship has been ongoing since the bank's inception, with early stockholders also owning stock in the Bank of the United States. Their first president was Samuel Osgood, an influential figure in America's history, who had served in the Continental Congress and as the country's first Postmaster General.
The scale of the 2008 financial crisis was not, as many presumed, unprecedented. As Borrowed Time reveals, disasters have been relatively frequent in the preceding years, particularly at Citi, a constant victim of the turbulent world of banking. This book promises to shed light on the often-hidden world of banking and its effects on society.
"Borrowed Time" is a highly insightful book, packing 384 pages with comprehensive detail. It is a must-read for anyone interested in the business and economic sectors.
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Authors: James Freeman, Vern McKinley
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Publisher: HarperCollins
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Published Date: August 07, 2018
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Page Count: 384
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Print Type: BOOK
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Categories: Business & Economics
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Maturity Rating: NOT_MATURE
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Language: en
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5. The Planets
Embark on a breathtaking journey through the solar system with "The Planets, " a companion book to the critically acclaimed BBC series. Written by renowned physicist Professor Brian Cox and journalist Andrew Cohen, this fascinating book explores the wonders of our celestial neighbors.
"The Planets" delves into the history, mythology, and scientific discoveries of every planet, dwarf planet, and moon in the solar system. Filled with stunning visuals and engrossing insights, this comprehensive guide promises to captivate and educate readers of all ages. With its accessible language and captivating content, this remarkable book is sure to leave you marveling at the incredible universe we call home.
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Authors: Professor Brian Cox, Andrew Cohen
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Publisher: HarperCollins UK
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Published Date: May 23, 2019
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Page Count: 288
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Print Type: BOOK
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Categories: Science
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Maturity Rating: NOT_MATURE
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Language: en
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Tales of a Rookie Wall Street Investment Banker
"Discussion Materials: Tales of a Rookie Wall Street Investment Banker" is a captivating and honest look into the world of Wall Street, seen through the eyes of a newcomer. Author Bill Keenan takes readers on a journey of his transformation from a fresh graduate of Columbia Business School to an associate at Deutsche Bank's investment banking division.
The book sheds light on the high-stress environment, intense work culture, and the challenges faced by a rookie investment banker on the 44th floor of 60 Wall Street. Join Bill in navigating the labyrinth of complex work assignments, mastering his role, and overcoming the barriers to gain the respect and camaraderie of his colleagues.
"Discussion Materials" delivers an unfiltered perspective of what it's like to make it in the heart of Wall Street and the unforgettable moments that shape its denizens. With a page count of 250, this book promises to leave a lasting impression on all who dare to dream big in the world of finance.
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Authors: Bill Keenan
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Publisher: Post Hill Press
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Published Date: March 31, 2020
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Page Count: 250
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Print Type: BOOK
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Categories: Biography & Autobiography
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Maturity Rating: NOT_MATURE
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Language: en
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7. Lights Out
Pride, Delusion, and the Fall of General Electric
Lights Out delves into the dramatic fall from grace of General Electric, once a shining example of American corporate success. As the go-to corporation for generations, GE's decline is as unexpected as it is shocking.
With the insight of two experienced Wall Street Journal reporters, Thomas Gryta and Ted Mann, readers will uncover the intricate web of pride, delusion, and mismanagement that led to GE's downfall. From its founding in 1892 until its rapid descent in the early 21st century, Lights Out chronicles the story of a once invincible powerhouse, now reduced to a cautionary tale. This 371-page book offers a fascinating look into the rise and fall of an iconic company, exploring the reasons behind its demise and the lessons that can be learned.
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Authors: Thomas Gryta, Ted Mann
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Publisher: Houghton Mifflin
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Published Date: July 13, 2020
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Page Count: 371
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Print Type: BOOK
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Categories: Electric industries
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Maturity Rating: NOT_MATURE
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Language: en
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In "The Universe", presented by Professor Brian Cox and co-authored by Andrew Cohen, the reader is taken on an awe-inspiring journey through the cosmos. The book serves as an extension of the highly acclaimed BBC TV series of the same name, showcasing the wonders and enigmas of the universe.
From the enchanting dance of celestial bodies to the mystifying forces of black holes, each chapter unveils a new, extraordinary character in the cosmic drama. Diamond planets, the majestic waltz of our Milky Way, and the intriguing story of zombie stars captivate the readers from the very beginning.
Coinciding with the published date of October 14, 2021, "The Universe" offers an intriguing introduction to the mesmerizing world of space and its countless mysteries. The author's engaging narrative, combined with the compelling visuals from the TV series, takes readers on an unforgettable voyage into the celestial realms.
Catering to the keen interest in the natural world, "The Universe" offers a unique blend of entertainment and knowledge, making it a must-read for anyone who has ever pondered the stars above.
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Authors: Andrew Cohen
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Publisher: HarperCollins UK
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Published Date: October 14, 2021
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Page Count: 621
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Print Type: BOOK
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Categories: Nature
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Maturity Rating: NOT_MATURE
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Language: en
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The Rise and Fall of General Electric
Experience the exhilarating rise and chilling fall of one of America's most iconic corporations in the fascinating new book, Power Failure: The Rise and Fall of General Electric. Masterfully written by William D. Cohan, this captivating historical account delves into the astounding 130-year journey of the influential General Electric Company.
From its humble beginnings to its ascent as a titan of American industry, Power Failure offers a riveting exploration of GE's storied leaders and the products that shaped its enduring legacy. From the awe-inspiring Jack Welch to Jeffrey Immelt and many others, this intricately woven tale brings readers inside the inner workings of a company that achieved unparalleled success while harboring latent weaknesses.
Cohan's impressive research and exclusive interviews shed light on GE's meteoric rise and its eventual stumble, revealing a cautionary tale that showcases the best and worst aspects of America's industrial landscape. Power Failure is more than just a business book; it serves as an indispensable guide that reveals the untold story of a powerhouse that shaped the modern world and helps readers navigate the present state of the financial world with unprecedented clarity and perspective.
Prepare to embark on a thrilling journey, as you reexamine the myth and uncover the reality of General Electric's journey through the unpredictable waters of the twentieth century. Power Failure is a must-read that blends intrigue and insight, making it a truly unforgettable experience for business enthusiasts and history lovers alike.
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Authors: William D. Cohan
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Publisher: Penguin Press
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Published Date: November 30, 2023
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Print Type: BOOK
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Categories: Business & Economics
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Maturity Rating: NOT_MATURE
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Language: en