gistfile1.txt

Business value and MMF
    ======================
    You should discuss the “In order to” part of the feature and pop the why
    stack max 5 times (ask why recursively) until you end up with one of the
    following business values:
  
    * Protect revenue
    * Increase revenue
    * Manage cost
  
    If you’re about to implement a feature that doesn’t support one of those
    values, chances are you’re about to implement a non-valuable feature.
    Consider tossing it altogether or pushing it down in your backlog. Focus on
    implementing the MMFs (Minimum Marketable Features) that will yield the most
    value.