Javascript Closure

var SITE = {
   
   URL: 'http://google.com',
   
   init: function() {
      
      //bring "this" (SITE object) into scope for the anonymous function passed to the click method.
      var self = this;
      
      $('#link').click(function() {
            
         /* 
            "this" is the "this" of the anonymous function passed to the jQuery click method. Which jQuery assigns the HTML element found 
            by the #link selector.  So, "this" is the link.  How then can we get access to the URL proptery in the SITE object?
         */
         window.location = self.URL;
         
         // or, since we are treating the SITE object as a singleton we could just do ...
         
         window.location = SITE.URL;
            
      });
      
   }

};