A Sphinx ate me!!! - Issues with getting Sphinx to work.

gistfile1.txt

### Hi Everyone!! ###

###  SPHINX is in my VIRTUAL ENV  ###

(venv) ______________________@ beefore:  pip list
DEPRECATION: The default format will switch to columns in the future. You can use --format=(legacy|columns) (or define a format=(legacy|columns) in your pip.conf under the [list] section) to disable this warning.
alabaster (0.7.10)
...
snowballstemmer (1.2.1)
--->  Sphinx (1.6.3)
--->  sphinxcontrib-spelling (2.3.0)
--->  sphinxcontrib-websupport (1.0.1)
uritemplate (3.0.0)
uritemplate.py (3.0.2)
urllib3 (1.22)
(venv) ______________________@ beefore: 


###  MY ERROR MESSAGE after RUNNING the FOLLOWING   ###

(venv) ______________________@ beefore:  make spelling
make: *** No rule to make target `spelling'.  Stop.
(venv) ______________________@ beefore:  


### I DOWNLOADED django-cms to try out their setup. IT KINDA WORKS ###

______________________@ docs:  make spelling
. env/bin/activate; sphinx-build -b spelling -n -d build/doctrees   . build/spelling
Running Sphinx v1.6.4
making output directory...
loading translations [en]... done
Initializing Spelling Checker
loading pickled environment... done
Adding package names from PyPI to local dictionary...

Exception occurred:
  File "/Library/Frameworks/Python.framework/Versions/3.6/lib/python3.6/ssl.py", line 683, in do_handshake
    self._sslobj.do_handshake()
ssl.SSLError: [SSL: CERTIFICATE_VERIFY_FAILED] certificate verify failed (_ssl.c:749)
The full traceback has been saved in /var/folders/b0/snt30jks5rzg1hxty22nc_8c0000gp/T/sphinx-err-eg52h1_w.log, if you want to report the issue to the developers.
Please also report this if it was a user error, so that a better error message can be provided next time.
A bug report can be filed in the tracker at <https://github.com/sphinx-doc/sphinx/issues>. Thanks!
make: *** [spelling] Error 1