SupportBee <3 PagerDuty

forward.js

function doPost(req) {
  var date = new Date();
  var hour = date.getHours();
  var day = date.getDay();

  // Normal support
  if (hour >= 9 && hour <= 17 && day >= 1 && day <= 5)
    return ContentService.createTextOutput('Normal support');

  // Parse body
  var data = JSON.parse(req.postData.contents).payload;

  // Only handle creations
  if (data.action_type !== 'ticket.created')
    return;

  // Initiate pagerduty
  MailApp.sendEmail({
    to: 'trigger-name@company.pagerduty.com',
    subject: '#' + data.ticket.id + ': ' + data.ticket.subject,
    body: [
      data.ticket.requester.name + ' <' + data.ticket.requester.email + '>',
      data.ticket.subject,
      data.ticket.content.text,
      '',
      'Opened at: ' + data.ticket.created_at,
      'Link: https://company.supportbee.com/tickets/' + data.ticket.id,
      '',
    ].join('\n'),
    noReply: true
  });

  return ContentService.createTextOutput('OOH @ ' + date.getHours());
}

If you were hitting the REST trigger API you could send a client/client_url and link directly from the incident in PD. http://developer.pagerduty.com/documentation/integration/events/trigger