In one sentence, describe the product in a way the reader (i.e. your target customers) will understand.
In one sentence, describe who the market for the product is and what benefit they get.
Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
Describe the problem your product solves. Who experiences this problem?
Describe how your product elegantly solves the problem.
What will likely be the most challenging technical hurdle you must overcome in order to complete this project?
What are opportunities for you to expand the scope of this project by adding additional features to solve new but related problems?