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timlenardo/TBH

Created July 2, 2019 19:44
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TBH
TBH - High School Launch Strategy
1. Set the app’s Instagram profile to Private.
2. Set the bio to something mysterious, e.g., “You’ve been invited to the new RHS app—stay tuned!”
3. Follow the targeted users.
4. Wait 24 hours to receive the inbound Follow Requests. (They were curious about our profile so they requested access)
5. At 4:00PM when school gets out (The Golden Launch HouseTM), add the App Store URL to the profile.
6. Finally, make the profile Public
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