In house and GA
- In house is not dynamic enough, any new tracking fields need to have new fields added and code push
- No client side information such as browser/os/client side load time
- No real time feedback (we usually track the live user to see if after push, the user remains)
- We track error (client side javascript and api error) via GA now, probably can added in house
In short, feel like in house cares more about the swiping data or stuff but not UI instrumentation which will be critical for client side experimentent and tracking. (for UI and infra changes)