GPC Web Site 2014 Redesign - IA

gpc-web-site-2014-redesign-ia

# Information Architecture

The information architecture is the structure of the site which drive the site map, navigation and search (if any). 

The site map drives the content inventory and is the next design artifact.

This document also identifies and prioritizes the audience(s) the content is intended to serve. I generally assume prospective/existing Sponsors are #1 but never want to neglect the others (runners/family/volunteers/route neighbors).



----

## STRATEGY: Annual Rhythm - Three Phases 

I proposed three versions of the site - With different content for each - depending on time of year relative to the race. Mostly it would be the home page that changed.

 1. PHASE Pre-race
     * Primary Site Goal: Sign up sponsors
     * Secondary Goal: Educate any visitor about the event
     * Annual Calendar Window: August - mid October
     * Up for: 45% of the calendar year
 2. PHASE Race Time
     * Primary Site Goal: Help Runners w Logistics
     * Secondardy Goal: Orient Volunteers
     * Annual Calendar Window: mid October - Race Day's end
     * Up for: 10% of the calendar year
 3. PHASE Post-race
     * Primary Site Goal: Thanks Sponsors and Supporters!
     * Secondary Goal: Announce winners
     * Annual Calendar Window: Day after race until August 1
     * Share photos, etc.
     * Up for: 45% of the calendar year

----

## SITE PAGE: Landing Page / Home Page by Phase

### Pre-Race PHASE

* Audience Priority Order:
    1. Prospective Sponsors
    1. Interested Runners
    1. Volunteers
    1. Neighbors (homeowners along the route, near the school that might be impacted)

#### Sponsor Calls-to-Action

 1. Sponsorship Commitment Flow
 2. Learn More Flow

#### Race Registration Call-to-Action

 1. Link to Race Registration (leaves site)
 2. Learn More Flow
 3. Tee-shirt information
 4. Goody bag info

----------

### Race Time PHASE

* Audience Priority Order:
    1. Registered Runners
    1. Volunteers

#### Sponsor Calls-to-Action

 1. Sponsorship Commitment Flow
 2. Learn More Flow

#### Race Registration Call-to-Action

 1. Link to Race Registration (leaves site)
 2. Learn More FLow
     3. Includes Route Map
     4. Day by day schedule

----------

### Post-race PHASE

NOTE: remember this content will be up throughout the summer, but it will be most heavily trafficked during the three to four weeks following the event, mostly with runners checking their times.

 * Audience Priority Order:
     1. Thanks to All w Sponsor special Message
     1. Run participants
     1. Award Winners

#### Call to Action

 1. Sponsorship - Commit now for next year!
 2. Volunteers - Lock in participation for next year
 3. Runners - see your chip times, etc.
     
----

## SITE PAGE: Sponsor Information + How To

This section is dedicated to helping the sponsors to commit to giving funds. Any reference to the "Learn More Flow" in other sections link to this section of the site.

 * Sponsorship Benefits - copy written to compel action from a business owners.
 * Sponsorship Tiers - clearly define Platinum, Gold, etc.
 * Sponsor Merchandising - Merchandising in the sense of: "where and how will my brand be featured, on the web site, at the race site, etc.?"
 * Requirements - What we need from them: Check/Cash, Logo, site url (Platinum)
 * Suggested ways to paricipate beyond $$$
     * donate food
     * donate services (post-race)
     * set up booth onsite on raceday
     * add product to the swag bag
     * employees teams
 * Key Dates for things we need

----

## SITE PAGE: Event Logistics

### Non-race Logistics

 * Parking
 * Police requests
 * Trash
 * Child-watch

### General Logistics

 * Race Day Module (promotable one week prior)
 * Hashtag?
 * The route
* Map my run
* Schedule
* Health and Safety (Hydration, EMT Support)

### Main Race Logistics

* Distance
* Route

### Kids Race(s) Logistics

* Breakdown by Age
* Timing
* Tips
* Logistics (Strollers, etc.)

### Health Walk Logistics

* Doctors recommendations

### Post-participation Services

* Massage
* Food
* Water

----

## SITE PAGE: Event History

 * Historical Summary

### Weather stats

 * Record High Temperature - All Time (weather.com)
 * Record Low Temp - All Time 
 * Record High Temperature - Since 1990 (1st race)
 * Record Low Temp - SInce 1990

### Prior year

 * Winning Time
 * Overall Winner - Male
 * Overall Winner - Female

### Two Years Ago

 * Winning Time
 * Overall Winner - Male
 * Overall Winner - Female

### Course Record - All Time
 
 * All Time Fastest Female + Male
    * Year Set
    * Name
    * Age (when set) / Current age
    * Hometown (Country if non-US)

 * Note about distance and valid comparison years (5k vs. 5 mi)

----

## SITE PAGE: Community

 * Like Us on Facebook
 * Submit your photographs
 * Suggestions for next year (via Facebook, anon?)
 * Sponsors - why they're important
 * Volunteers - how we use them, benefits
 * Benificiaries - to whom does their money go? How is it used, with examples of wins.

----

### SITE PAGE: Team 

 * Mission Statement?
 * Short Bio
 * Preferred contact method
 * Whom to contact for what type of inquiry
 * Marty 
 * Etc. 


> Written with [StackEdit](https://stackedit.io/).