GTM Facebook Pixel Loader

Tags > Facebook Checkout.html

<script>
(function(){

	var FBDATA = {
	    	sku: JSON.parse('{{CHECKOUT SKUS}}'), // cookie variable with array of SKUs (products on checkout page)
	    	ids: {{A - EDIT THIS - FACEBOOK PIXEL ID LIST}}, // Variable with Pixel IDs
	    	host: '{{Page Hostname}}'
	    };

	for( var k in FBDATA.ids ) {
		if( k !== 'all' ) {
			if( FBDATA.host.indexOf( k ) === -1 ) {
				continue;
			}
		}
		if( FBDATA.ids[k].length < 1 ) {
			continue;
		}
		for( var kk in FBDATA.ids[k] ) {
			if( FBDATA.ids[k][kk].indexOf( ':' ) !== -1 ) {
				if( FBDATA.ids[k][kk].split(':')[0] !== '{{UTM_SOURCE}}' && '{{UTM_SOURCE}}' !== 'faceboook' ) {
					continue;
				}
			}
			fbq( 'init', FBDATA.ids[k][kk] );
			fbq( 'trackSingle', FBDATA.ids[k][kk], 'InitiateCheckout' );
			fbq( 'trackSingle', FBDATA.ids[k][kk], 'AddToCart', {
				content_type: 'product',
				content_ids: FBDATA.sku
			});
		}
	}
})();
</script>

Tags > Facebook Conversion.html

<script>
(function(){

	var FBDATA = {
	    	total: '{{PURCHASE TOTAL}}', // conversion purchase total
	    	currency: '{{CHECKOUT CURRENCY}}', // currency USD
	    	sku: '{{PURCHASE SKU}}', // products SKU string
	    	ids: {{A - EDIT THIS - FACEBOOK PIXEL ID LIST}}, // again static variable
	    	host: '{{Page Hostname}}'
	    };

	for( var k in FBDATA.ids ) {
		if( k !== 'all' ) {
			if( FBDATA.host.indexOf( k ) === -1 ) {
				continue;
			}
		}
		if( FBDATA.ids[k].length < 1 ) {
			continue;
		}
		for( var kk in FBDATA.ids[k] ) {
			if( FBDATA.ids[k][kk].indexOf( ':' ) !== -1 ) {
				if( FBDATA.ids[k][kk].split(':')[0] !== '{{UTM_SOURCE}}' && '{{UTM_SOURCE}}' !== 'faceboook' ) {
					continue;
				}
			}
			fbq( 'init', FBDATA.ids[k][kk] );
			fbq( 'trackSingle', FBDATA.ids[k][kk], 'Purchase', {
				value: ((FBDATA.total!=='')?(FBDATA.total*1):100),
				currency: ((FBDATA.currency!=='')?FBDATA.currency:'USD'),
				content_type: 'product',
				content_id: FBDATA.sku
			});
		}
	}
})();
</script>

Tags > Facebook Pageview - Salespage.html

<script>
(function(){

	var FBDATA = {
	    	ids: {{A - EDIT THIS - FACEBOOK PIXEL ID LIST}},
	    	host: '{{Page Hostname}}'
	    };

	for( var k in FBDATA.ids ) {
		if( k !== 'all' ) {
			if( FBDATA.host.indexOf( k ) === -1 ) {
				continue;
			}
		}
		if( FBDATA.ids[k].length < 1 ) {
			continue;
		}
		for( var kk in FBDATA.ids[k] ) {
			if( FBDATA.ids[k][kk].indexOf( ':' ) !== -1 ) {
				if( FBDATA.ids[k][kk].split(':')[0] !== '{{UTM_SOURCE}}' && '{{UTM_SOURCE}}' !== 'faceboook' ) {
					continue;
				}
			}
			fbq( 'init', FBDATA.ids[k][kk] );
			fbq( 'trackSingle', FBDATA.ids[k][kk], 'PageView' );
		}
	}
})();
</script>

Variables > Custom Javascript.js

function(){
	return {

		'all': [ // global not domain specific
			'123123123', // if no source is defined it defaults to facebook as utm_source
			'by-utm-source-name:123123123' // utm-source:pixel-id or just pixel-id
		],
		
		'by-domain.com': [ // for if more than one domain is in play
			'some-affiliates-pixel:123123123'
		],

	};
}