This git-hook will print all htm-files of the latest commit message to an irc channel.

git-hook

#!/bin/bash

# Requirements
command -v git >/dev/null 2>&1 || { echo >&2 "I require \"git\" but it's not installed. Aborting."; exit 1; }
command -v ii >/dev/null 2>&1 || { echo >&2 "I require \"ii\" but it's not installed. Aborting."; exit 1; }

# variables - change these
url="http://example.org"
server="irc.freenode.net"
port="8000"
channel="#test_channel"
nickname="test_bot_42"
root="$HOME/irc"

# create $root
if [[ ! -d "$root" ]] ; then
    mkdir -p "$root"
fi

# connect to $server (install ii first)
ii -i "$root" -s "$server" -p "$port" -n "$nickname" &
# sleep 3 seconds so ii can connect
sleep 3
# print all *.htm-files of the latest commit to the $channel
git diff-tree -r --name-only --no-commit-id ORIG_HEAD HEAD \
            | grep ".htm" | while read line ; do
    echo "/PRIVMSG $channel :$url/$line" > "$root/$server/in"
done
# wait 1 second
sleep 1
# quit
echo "/QUIT :EOL" > "$root/$server/in"

exit 0