#What area of web design lacks the most?
Workflow. The interactive industry is full of super-talented individuals that are great in their respective fields - coders write great code, designers create beautiful visuals and animators make great motion. But everyone seems to be using their own set of tools. We need workflows that will allow us to seamlessly blend design, video, 3D animation and interactivity without having to reinvent the wheel on each project. I think there is a lot to learn from the gaming industry in this respect.