Skip to content

Instantly share code, notes, and snippets.

@trebski
trebski / add-affiliate-to-campaign-solutions.md
Created February 26, 2026 02:05
Add Affiliate to Campaign — Solution Space Analysis

Add Affiliate to Campaign — Solution Space

JTBD

When I meet an affiliate that I want to work with, I want to add them into my campaign immediately, so that they can start promoting my product.

Problem

ReferralCandy auto-assigns different target segment types to different campaign subtypes (auto-enroll, curated, invite-only). This means a merchant who creates a curated campaign (affiliates apply via form) can't easily add someone manually — they'd need to create a separate static segment and add it as an additional target audience. The system requires merchants to understand segment plumbing to accomplish a simple job: "add this person to my campaign."

Theme Concept Ideation

What should "theme" represent for ReferralCandy? Should the concept exist at all?

This document captures the ideation journey from platform research through metaphor exploration to a clear recommendation. It's the bridge between competitive analysis and merchant-facing design decisions.

Related docs: