Or: Understanding ROI for software people
Most of us work on products that the companies employing us need to sell to someone to survive. Yet, we often don't have a clue what that really means while at the same time, we are expected to make good choices when it comes to prioritising our work.
Terms like "value creation" and "return on investment" are thrown around regularly in discussions but they are hard to grasp, and mapping them to our day-to-day activities in product teams often feels impossible.
In this talk, I am going to pick apart what it means to think about our "investments" and the "returns" we can influence as software people, and attach them to tangible, everyday decisions we are all familiar with. 30 minutes later, attendees will have a much better idea why we should or shouldn't do everything we can, and how our decisions contribute to a company's bottom line.