How to track Micetro campaigns from Google Analytics

GA-instructions.md

#Track A Micetro Campaign With Google Analytics

When you run a campaign through Micetro, we will create a shortlink that viewers will click on to visit your site. This can be tricky to track with Google Analytics, so we made this guide to help you through the process. We use this data internally to improve our process and externally to show you the value of the campaign that you ran.

###1. URL Shortening

We take the URL you want traffic to be directed to, and shorten it with bitly. We also add some extra tracking tags to help Google know that our link created the traffic. The end result will be a bit.ly or a micetro.tv link that will redirect to your website.

###2. Testing the Shortlink

Once we've given you the shortlink, you can test it with your Google Analytics to make sure everything is working as expected. In your Google Analytics dashboard, go to Reporting ▶️ Real-Time ▶️ Traffic Sources. Now, visit the shortlink in another tab and you should see a new real-time visit appear in your dashboard with "Referral" as the Medium and "Micetro" as the Source. Don't worry if you can't see this traffic in your other GA reports, the data usually takes 1-2 days to fully process.

###3. Waiting ⌚

Unfortunately, Google takes a day or so to process data, so make sure to do the following steps 1-2 days after your campaign ends.

###4. Create a New Segment

Once the data has been processed, its time to create a segment to filter out Micetro traffic from all other traffic. Go to Audience and select "Add Segment" at the top. Select "New Segment" then select "Traffic Sources" in the Segment Creator. Make sure that you are filtering users from Mediums exactly matching "referral" and Sources exactly matching "Micetro". Ensure that this segment is at the top while you do the next step.

###5. Report Generation

Now go to your Reporting tab and select Audience ▶️ Overview. Make sure that the correct date range is selected in the top right corner then export this report to PDF. Do the same for User Explorer and Users Flow.

##Thats It! 🎉

Thanks for using Micetro! If you have any questions about this guide or anything else, reach out to us at hello@micetro.com