Jeff Greenfield tvbuzz
tvbuzz
/ jtv_campaign_funnel_mapping.csv
Created
May 27, 2026 20:33
JTV campaign → funnel tier mapping (extracted from MTA summary Excel)
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| PROVIDER | CAMPAIGN | FUNNEL_TIER | |
|---|---|---|---|
| CRITEO | CONTEXTUAL IN-MARKET JEWELRY | UPPER FUNNEL | |
| CRITEO | DISPLAY - PROSPECTING | UPPER FUNNEL | |
| CRITEO | NON-JEWELRY CATEGORIES | UPPER FUNNEL | |
| CRITEO | VALENTINE'S DAY 2026 | UPPER FUNNEL | |
| CRITEO | MOTHER'S DAY 2026 | UPPER FUNNEL | |
| CRITEO | JTV DEAL SAVVY SHOPPERS | UPPER FUNNEL | |
| CRITEO | LOOKS YOU'LL LOVE | UPPER FUNNEL | |
| CRITEO | SEASONAL_CYBERWEEK/HOLIDAYS 2025 | UPPER FUNNEL | |
| CRITEO | CTV JEWELRY TELEVISION US | UPPER FUNNEL |