twairball/LeanCanvas.md

## LeanCanvas.md

      
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              LeanCanvas.md
            
          
    Lean Canvas

The Lean Canvas is a version of the Business Model Canvas adapted by Ash Maurya specifically for startups. You can read more about it here.

  
      Problem
      Top 3 Problems
    
    
      Solution
      Top 3 features
    
    
      Unique Value Proposition
      Single, clear, 

      compelling message 

      that states why you 

      are different and 

      worth paying 

      attention
      

      Unfair Advantage
      Can't be easily 

      copied or bought
    
    
      Customer Segments
      Target customers
    
  
      Key Metrics
      Key activities you measure
    
    
      Channels
      Path to customers
    
  
      Cost Structure
      Customer Acquisition Costs 

      Distribution Costs 

      Hosting 

      People, etc.
    
    
      Revenue Streams
      Revenue Model 

      Life Time Value 

      Revenue 

      Gross Margin
Problem Top 3 Problems	Solution Top 3 features	Unique Value Proposition Single, clear, compelling message that states why you are different and worth paying attention		Unfair Advantage Can't be easily copied or bought	Customer Segments Target customers
	Key Metrics Key activities you measure			Channels Path to customers
Cost Structure Customer Acquisition Costs Distribution Costs Hosting People, etc.			Revenue Streams Revenue Model Life Time Value Revenue Gross Margin