“We value code that is easy to maintain over code that is easy to write.” -#goos Discuss.

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That's because we adopt these practices from the business itself.
Consider the startup world. It's easy to make something flashy that piques your interest for a week or two, but then again 99% of those businesses fail.
The ones that succeed have a real market, data to back it up, and a solid internal organization.

Is it harder to make a business structured this way? Absolutely, but the payoff of creating something that is more than just a fad is huge.
Don't build software that's meant to be a fad.