Trigger a google analytics (new or old) and a pixel event

eventAll.js

function eventAll(eventName) {
    // https://support.google.com/analytics/answer/1033068?hl=en
    // non_interaction/nonInteraction to avoid raising bounce rate
    // when there's an event that fires every page load.
    if (window.gtag) {
        gtag('event', eventName, {
            non_interaction: true,
        });
    } else if (window.ga) {
        ga('send', {
            hitType: 'event',
            eventCategory: 'general', // `general` is used by the new google `gtag`
            eventAction: eventName,
            //eventLabel: '',
            nonInteraction: true,
        });
    }
    if (window.fbq) {
        fbq('trackCustom', eventName);
    }
}