vpl-webteam

## part1-neo4j-marketing-attribution.md

      
        
          
            
              
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                graphadvantage
                /  part1-neo4j-marketing-attribution.md
            
            
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              March 21, 2024 13:23
            
              
                Neo4j GraphGist: Real-Time Marketing Attribution & Recommendations - Part 1 Marketing Attribution Modeling
              
          
        
      
        
  
      
    ##Neo4j GraphGist - Marketing Recommendations Using Last Touch Attribution Modeling and k-NN Binary Cosine Similarity
Neo4j Use Case: Real-Time Marketing Recommendations

#Part 1. Neo4j Marketing Attribution Models
Introduction

Graphs are well suited for marketing analytics - a natural fit since marketing is principally about relationships. In this GraphGist, we'll take a look at how to use Neo4j to make real-time marketing recommendations.