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Last active January 18, 2024 04:05
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GTM 2024

GTM 2024

Requirements

GTM & GA

Setup

Topics

Basic

  • Capture a Simple User-generated Action from a Website
  • How Tag Assistant (Preview Mode) Works in GTM
  • Hierarchical Structure of Google Tag Manager
  • Common GTM Tags : Element Visibility, Form Submissions, and Timers
  • New Form Tracking Technique
  • Application of CSS Selectors in GTM https://ezsegment.com/css-selectors-in-google-tag-manager-a-practical-guide/
  • Phone and Email Tracking in GTM
  • Outbound Link Tracking and Other Associated GTM Techniques
  • Collecting HTML Attributes with In-built Variables in GTM
  • How GTM works behind the scene

Advanced 1

  • Configuration of Parameter Data Captured by GTM in Google Analytics
  • User ID Tracking and the Application of First Party Cookies
  • Create a Lookup Table in GTM
  • Applying Lookup Tables in a Real-world Scenario
  • Setting up Google Analytics for Development Environments
  • Create Content Groups with GTM for GA4

Advanced 2

  • How to Work with Single Page Applications
  • How Custom Templates Work
  • Create a Custom Template in GTM
  • What is Server-side GTM and Why do We Need it
  • Set up Server-side GTM
  • Using Your Own Servers with Server-side GTM
  • Additional Considerations in Server-side Tracking

Ref

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