Display or get new products in Magento store

gistfile1.phtml

$allproduct = Mage::getModel('catalog/product')->getCollection()->setOrder('entity_id','desc')->getData();
$_helper = $this->helper('catalog/output');
 
foreach($allproduct as $product){
    echo '<div class="product_box">';
            $obj = Mage::getModel('catalog/product');
            $productid = $product['entity_id'];
            $_product = $obj->load($productid); // Enter your Product Id in $product_id
            $productName = $_product->getName();
            $productDescription = $_product->getDescription();
            $productImage = $_product->getImageUrl();
            $productUrl = $_product->getProductUrl();
            $productPrice = $_product->getPrice();
            $addToCartUrl = Mage::helper('checkout/cart')->getAddUrl($_product);
            echo "<h3>";
            echo $_product->getName();
            echo "</h3>";
            echo '<a href="'.$productUrl.'"><img src="'.$productImage.'" alt="Shoes 1" /></a>';
            echo '<p>"'.$productDescription.'"</p>';
            echo '<p class="product_price">"'.$productPrice.'"</p>';
            echo '<a href="'.$productUrl.'" class="detail"></a>';
            echo '<a href="'.$addToCartUrl.'" class="addtocart"></a>';
    echo '</div>';
}