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Keen IO OR Funnel Logic
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Say you want to know, of all of the users who signed up, how many CREATED a post _OR_ RESPONDED to a post? | |
There is no built-in "OR" functionality in Keen IO funnels, but there is a way to use a little bit of logic to get the same result. | |
This imaginary funnel's steps might look like this: | |
"steps":[ | |
{ | |
"event_collection":"signed_up", | |
"actor_property":"user.id" | |
}, | |
{ | |
"event_collection": "created" OR "responded", // This is not real code, it's a sample to illustrate what we're trying to do | |
"actor_property":"user.id" | |
} | |
] | |
Here is an ACTUAL solution that works! | |
Solution: | |
"steps":[ | |
{ | |
"event_collection":"signed_up", // total signups | |
"actor_property":"user.id" | |
}, | |
{ | |
"event_collection": "created" // users who did NOT create | |
"actor_property":"user.id", | |
"inverted": true | |
} | |
{ | |
"event_collection": "responded" // users who did NOT create and did NOT respond | |
"actor_property":"user.id", | |
"inverted": true | |
} | |
] | |
result: [100, 80, 70] | |
result[0] = total users in cohort | |
result[1] = total users who DID NOT create | |
result[2] = total users who DID NOT create AND DID NOT respond | |
users retained = result[2] - result[0] = 30 | |
retention = 30/100 = 30% | |
This works but it's not super intuitive and requires hacking the JS library a bit to be able to display it correctly. |
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