will-edward-moore

Plan	Price	Features
Free	$0	Basic widgets, theme customization
Growth	$29/month	Standard widgets, priority support
Professional	$79/month	Premium widgets, advanced analytics

will-edward-moore

App Name	Purpose	Developer	Cost
Shopify Forms	Creates popup forms and manages email capture	Shopify	Free
Shopify Flow	Automates email sequences and workflows	Shopify	Free

will-edward-moore

Metric	What It Measures	Good Benchmark
Conversion Rate	Percentage of viewers who subscribe	2%+
Display Rate	How often pop-up is shown to visitors	40-60%
Email Deliverability	Successful email delivery rate	95%+
Welcome Email Open Rate	Engagement with first email	50%+
Subscriber-to-Customer Rate	Conversion to paying customers	15-25%

will-edward-moore

Form Type	Description	Conversion Rate	Best Use Case
Pop-up	Appears directly on screen, overlaying content	Highest (typically 2%+)	New visitor acquisition, major promotions
Flyout	Slides in from corner or side	Medium	Less aggressive brands, ongoing campaigns
Embedded Form	Built into page content (header, footer)	Lowest	Always-on collection, brand consistency

will-edward-moore

Metric	Target Range	Improvement Indicator
Conversion Rate	2-5%	Increasing month-over-month
Average Order Value	Varies by industry	Growing with cross-sells
Page Load Speed	Under 2 seconds	Consistently fast across devices
Cart Abandonment	Under 70%	Decreasing with trust signals

will-edward-moore

Metric	Target Range	Improvement Indicator
Conversion Rate	2-5%	Increasing month-over-month
Average Order Value	Varies by industry	Growing with cross-sells
Page Load Speed	Under 2 seconds	Consistently fast across devices
Cart Abandonment	Under 70%	Decreasing with trust signals

will-edward-moore

ID	Name	Age	Department	Salary
1	John Smith	28	Marketing	$45,000
2	Emily Davis	34	HR	$50,000
3	Michael Lee	41	IT	$60,000
4	Sarah Brown	22	Sales	$40,000
5	James Clark	30	Finance	$55,000