Why?
In their own words:
Cloudflare Tunnel provides you with a secure way to connect your resources to Cloudflare without a publicly routable IP address. With Tunnel, you do not send traffic to an external IP — instead, a lightweight daemon in your infrastructure (cloudflared) creates outbound-only connections to Cloudflare’s edge. Cloudflare Tunnel can connect HTTP web servers, SSH servers, remote desktops, and other protocols safely to Cloudflare. This way, your origins can serve traffic through Cloudflare without being vulnerable to attacks that bypass Cloudflare.
Beyond cyberattacks, this can be particularly useful if you're behind CGNAT, e.g. on cellular or satellite, and you want to make services on or behind your router available to the broader world.