jQuery Revealer Plugin - a stupid little jQuery (JavaScript) plugin to make simple revealer links (e.g. '[view]') that expand text/HTML content on-click

jquery-revealer.js

/**
 * jQuery Revealer plugin
 * Joss Crowcroft / @josscrowcroft
 * 
 * Replaces an element containing text or HTML with a link that reveals the
 * original contents when clicked.
 *
 * Super simple, no options or anything, but could be added easily.
 * 
 * Example:
 *     <span class="whatever">some long-form text or HTML</span>
 *     <script> $('.whatever').revealer() </script>
 * 
 * License: MIT; Copyright 2012
 */
(function($){

	// The plugin:
	$.fn.revealer = function() {
		return this.each(function() {
			var linkText = '[view]',
				hiddenValue = $(this).html();
			$(this).replaceWith('<a class="revealer" href="#" data-reveal="' + encodeURIComponent(hiddenValue) + '">' + linkText + '</a>');
		});
	};

	// Set up revealer links' click action:
	$(document).on('click', '.revealer', function() {
		$(this).replaceWith('<span class="replaced">' + decodeURIComponent($(this).data('reveal')) + '</span>');
		return false;
	});

})(jQuery);