The activities of Developer Relations (DevRel) are many and varied, often defying neat boxes of practice to bind them to. This paper does not set all the activities in stone, but does provide a frame of reference you, a developer advocate, can use to orient yourself to the unique brand of Developer Relations we practice here at the LEGO Group. Because no practice of DevRel aspires to do what DevRel at the LEGO Group does, it must be its own thing. It is a holistic practice that takes a step back to view the entire system of human inputs and the software produced by them as outputs, and to address the needs of the system as a whole.
Developer Relations has most commonly been adopted as a sub-field of technical Marketing for companies selling their products intended for use by software developers. It's an external function, where developer advocates--professional practitioners of DevRel--market a product to developers outside their company