0xabc to 0xaabbcc using bitwise operators

bitwise.rb

# There must be a nicer way than this
((x & 0xf00) << 12 | (x & 0xf00) << 8) |
((x & 0x0f0) <<  8 | (x & 0x0f0) << 4) |
((x & 0x00f) <<  4 | (x & 0x00f))

regex.rb

# I prefer not to do this:
x.to_s(16).gsub(/([0-9a-f])/i, '\1\1')).to_i(16)

Even more obfuscated (I may be missing the point)

(0 .. (Math.log2(input)/4).floor).map {|n| n*4}.map {|n| (input & (0xf << n)) * (0x11 << n)}.inject(:|)