##Neo4j GraphGist - Marketing Recommendations Using Last Touch Attribution Modeling and k-NN Binary Cosine Similarity
#Part 2. Neo4j Marketing Recommendations
In Part 1 we took a look at how to implement marketing attribution models in a Neo4j graph to enable us to determine which marketing activities are driving leads. We produced a graph with this basic structure, where each (:Lead) has been [:ATTRIBUTED_TO] one or more of the (:Activity) nodes with a [:TOUCHED] relationship to the (:Individual) :
