console.erl

> Product = #product{name = "My product"}.
> Product:create(DB).

product.erl

-module(product, [Guid, Name]).
-extends(record).
-include("product.hrl").

coerce(_) ->
   THIS#product{Name= "[[[" ++ Name +++ "]]]"}.

product.hrl

-record(product, {guid, name}).

record.erl

-module(record, []).
-export([create/1]).

create(DB) ->
      DB:create(THIS:coerce(table)).

coerce(_) ->
   THIS.