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zuzannamj/email-personalization-fallback.html

Last active March 4, 2022 04:22
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email-personalization-fallback.html
%%[
set @firstName = AttributeValue("FirstName")
if empty(@firstName) then
set @greeting = "Valued Customer"
else
set @greeting = @firstName
endif
]%%
<p>Dear %%=v(@greeting)=%%,</p>
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