{preload_replace:preload_trick="preload_replace"}
{embed="group/template" preload='{{preload_trick}:pre_url_title="special"}'}
if called via embed you can override the preload_replace once more.
It will insert the embed-variable and parse it early.
{embed:preload}
{if segment_3==""}{preload_replace:pre_url_title="fallback"}{/if}
{preload_replace:pre_url_title="{segment_3}"}
{exp:channel:entries url_title="{pre_url_title}" ....
The url_title for the channel:entries tag is now (in order)
- if a preload replace was supplied in the embed var it will override the pre_url_title
- else, if segment_3 was set, it will be segment_3
- else, the default will be 'fallback'