Yesterday (April 20, 2021), Apple confirmed it will make iOS 14.5 available to all iOS users next week, and it will start requiring apps in the App Store to obtain permission through its AppTrackingTransparency framework to “track” users across apps and websites owned by third parties for advertising and measurement purposes.
With the general availability of iOS 14.5 (week of April 26), we will begin rollout of our new advertiser experiences and measurement protocols – including Apple’s SKAdNetwork API (SKAN) and Facebook’s Aggregated Event Measurement (AEM). Once the specific date of the general availability release of 14.5 is confirmed, we will establish the rollout timing of our new experiences and communicate this timing.
You and your clients can expect to see changes in our business and advertising tools, campaign set up, targeting, delivery, measurement, and reporting, following the release of iOS 14.5 and Apple’s prompt enforcement. We are sharing a summary of these changes below, as well a