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Save MatthewDailey/164f9ead47c33b54a750 to your computer and use it in GitHub Desktop.
| - Variable rewards. Humans are wired to keep searching for variable rewards http://www.nirandfar.com/2012/03/want-to-hook-your-users-drive-them-crazy.html | |
| -- Pop up gif after each session with timing information and positive feedback (similar to asana unicorn) | |
| Hook Model | |
| ---------- | |
| 1. Trigger: How does the loop initiate? In the beginning this may be through external triggers (such as an email, notification, icon | |
| badge, etc) but through successive loops the user eventually creates internal triggers where a particular thought or emotion will send | |
| them back to your product. | |
| 2. Action: Once the user is aware they need to use your product (through the trigger), what it the simplest action they can perform to | |
| get some kind of reward. For example a Facebook "Like". | |
| 3. Variable reward: How are they rewarded for this behavior? This could be social validation (e.g. "my friends approve!"), collection of | |
| material resources (e.g. add a photo to a collection) or personal gratification (e.g. inbox zero). The "variable" part is important - | |
| rewards should not always be predictable, encouraging users to repeat the cycle. | |
| 4. Investment: Finally, the user needs to put something back in to increase the chance of repeating the loop. This could be content (e.g. | |
| a book in your Kindle), user entered data (e.g. profile information or linked accounts), reputation (e.g. something to gain a 5 star | |
| seller review), or a learned skill (e.g. I'm now really good at this software program). The investment also sets up the trigger to for | |
| the next cycle of the loop. | |
Different types of triggers. Internal vs external
Internal
Simply using the app makes you happy. This is built up over time and positive experiences
External
Email, texts, notifications etc. These need to fight through the clamor of other notifications on the phone to be front and center (ex widget). There is a point where this turns over and external triggers become annoying. In my exp, this simply leads to me unsubscribing, typically because the value is so low. For example I keep subscriptions to the concert venue and quora because the content is so good.
Motivation
app wide
use case of what the app does as a whole. do people legitimately have this problem? This is the true bottleneck on the product as a whole.
incentive systems
- money / things
- points
- social
Social is the most powerful. You can also reward people by having a pleasant app experience.
Cycle idea:
after finishing a filtrate session but if still during the normal workday, pop up a reminder like hey, did you forget to filtrate? start a new session? or nope done for the day? or remind me later!
Need to figure out my "magic moment" --> Some moment that really explains what my app is about.
Eg. Facebook seeing your first freind. Ebay finding that rare collectable. Airbnb finding that cool house (or getting paid)
Candidate: The first time you get an important notification and it legitimately is important.
Cycle One:
Trigger: notification
Action: click the notification
Variable reward: motivational gif or link to focus resource
Investment: do a filtrate session
Cycle Two:
Trigger: notification
Action: do a filtrate session
Variable reward: gif
Investment: training the filter