|- Variable rewards. Humans are wired to keep searching for variable rewards http://www.nirandfar.com/2012/03/want-to-hook-your-users-drive-them-crazy.html|
|-- Pop up gif after each session with timing information and positive feedback (similar to asana unicorn)|
|1. Trigger: How does the loop initiate? In the beginning this may be through external triggers (such as an email, notification, icon|
|badge, etc) but through successive loops the user eventually creates internal triggers where a particular thought or emotion will send|
|them back to your product.|
|2. Action: Once the user is aware they need to use your product (through the trigger), what it the simplest action they can perform to|
|get some kind of reward. For example a Facebook "Like".|
|3. Variable reward: How are they rewarded for this behavior? This could be social validation (e.g. "my friends approve!"), collection of|
|material resources (e.g. add a photo to a collection) or personal gratification (e.g. inbox zero). The "variable" part is important -|
|rewards should not always be predictable, encouraging users to repeat the cycle.|
|4. Investment: Finally, the user needs to put something back in to increase the chance of repeating the loop. This could be content (e.g.|
|a book in your Kindle), user entered data (e.g. profile information or linked accounts), reputation (e.g. something to gain a 5 star|
|seller review), or a learned skill (e.g. I'm now really good at this software program). The investment also sets up the trigger to for|
|the next cycle of the loop.|
Different types of triggers. Internal vs external
Social is the most powerful. You can also reward people by having a pleasant app experience.
Need to figure out my "magic moment" --> Some moment that really explains what my app is about.
Eg. Facebook seeing your first freind. Ebay finding that rare collectable. Airbnb finding that cool house (or getting paid)
Candidate: The first time you get an important notification and it legitimately is important.