MatthewDailey/gist:164f9ead47c33b54a750

## gistfile1.txt
- Variable rewards. Humans are wired to keep searching for variable rewards http://www.nirandfar.com/2012/03/want-to-hook-your-users-drive-them-crazy.html
-- Pop up gif after each session with timing information and positive feedback (similar to asana unicorn)


Hook Model
----------

1. Trigger: How does the loop initiate? In the beginning this may be through external triggers (such as an email, notification, icon
badge, etc) but through successive loops the user eventually creates internal triggers where a particular thought or emotion will send
them back to your product.

2. Action: Once the user is aware they need to use your product (through the trigger), what it the simplest action they can perform to
get some kind of reward. For example a Facebook "Like".

3. Variable reward: How are they rewarded for this behavior? This could be social validation (e.g. "my friends approve!"), collection of
material resources (e.g. add a photo to a collection) or personal gratification (e.g. inbox zero). The "variable" part is important -
rewards should not always be predictable, encouraging users to repeat the cycle.

4. Investment: Finally, the user needs to put something back in to increase the chance of repeating the loop. This could be content (e.g.
a book in your Kindle), user entered data (e.g. profile information or linked accounts), reputation (e.g. something to gain a 5 star
seller review), or a learned skill (e.g. I'm now really good at this software program). The investment also sets up the trigger to for
the next cycle of the loop.
	- Variable rewards. Humans are wired to keep searching for variable rewards http://www.nirandfar.com/2012/03/want-to-hook-your-users-drive-them-crazy.html
	-- Pop up gif after each session with timing information and positive feedback (similar to asana unicorn)


	Hook Model
	----------

	1. Trigger: How does the loop initiate? In the beginning this may be through external triggers (such as an email, notification, icon
	badge, etc) but through successive loops the user eventually creates internal triggers where a particular thought or emotion will send
	them back to your product.

	2. Action: Once the user is aware they need to use your product (through the trigger), what it the simplest action they can perform to
	get some kind of reward. For example a Facebook "Like".

	3. Variable reward: How are they rewarded for this behavior? This could be social validation (e.g. "my friends approve!"), collection of
	material resources (e.g. add a photo to a collection) or personal gratification (e.g. inbox zero). The "variable" part is important -
	rewards should not always be predictable, encouraging users to repeat the cycle.

	4. Investment: Finally, the user needs to put something back in to increase the chance of repeating the loop. This could be content (e.g.
	a book in your Kindle), user entered data (e.g. profile information or linked accounts), reputation (e.g. something to gain a 5 star
	seller review), or a learned skill (e.g. I'm now really good at this software program). The investment also sets up the trigger to for
	the next cycle of the loop.