- Display Ads - ex. Yahoo!
- Search Ads - ex. Google
- Text Ads - ex. Google
- Video Ads - ex. Hulu
- Audio Ads - ex. Pandora
- Promoted Content - ex. Twitter, Tumblr
- Paid content links - ex. Outbrain
- Recruitment Ads - ex. LinkedIn
- Lead Generation - ex. MoneySuperMarket, ZocDoc
- Affiliate Fees - ex. Amazon Affiliate Program
- Classifieds - ex. Craiglist
- Featured listings - e.g. Yelp, Super Pages;
- Email Ads - as done by Yahoo, MSN
- Ad Retargeting - ex. Criteo
- Real-time Intent Ad Delivery
- Location-based offers - ex/ Foursquare
- Sponsorships / Site Takeovers - ex. Pandora
- Retailing - ex. Zappos
- Marketplace - ex. Etsy
- Crowdsourced Marketplace - ex. Threadless
- Excess Capacity Markets - ex. Uber, AirBnB
- Vertically Integrated Commerce - ex. Warby Parker
- Aggregator - ex. Lastminute.com
- Flash Sales – ex. Gilt Groupe, Vente Privee
- Group buying - ex. Groupon
- Digital goods / downloads - ex. iTunes
- Virtual goods - ex. Zynga
- Training - ex. Coursera
- Pay what you want - ex. Radiohead
- Commission - ex. SharesPost
- Commission per order - ex. Seamless, GrubHub
- Auction - ex. eBay
- Reverse Auction - ex. Priceline
- Barter for services ex. SwapRight
- Software as a Service (SAAS) - ex. Salesforce
- Service as a Service - ex. Shopify
- Content as a Service - ex: Spotify, Netflix
- Infrastructure/Platform As A Service - ex. AWS
- Freemium SAAS - ex. Dropbox
- Donations - ex. Wikipedia
- Sampling - ex Birchbox
- Membership Services - ex. Amazon Prime
- Support and Maintenance - ex. 10gen, Red Hat
- Paywall - ex. NYTimes
- Voice and video-conferencing - ex. Uberconference
- Peer to Peer
- Peer-to-Peer Lending - ex. Lending Club,
- Peer-to-Peer Gambling - ex. BetFair
- Peer-to-peer buying - ex. Etsy
- Peer-to-peer insurance/home/car
- Peer-to-peer computing – ex. CrasPlan storage, SETI@home
- Peer-to-peer service - ex. Mechanical Turk, TaskRabbit
- Peer-to-peer Mobile WiFi/Tethering
- Merchant Acquiring - ex. PayPal (Online / Offline), Stripe (Online), Square (Offline)
- Intermediary - ex. IP Commerce (POS 2.0), CardSpring
- Acquiring Processing - ex. Paymentech
- Bank Transfer - ex. Dwolla
- Bank Depository Offering - ex. Simple, Movenbank (spread on average deposits)
- Bank Card Issuance - ex. Simple (interchange fee per transaction)
- Fullfilment - ex. Amazon
- Messaging - ex. Peer-to-Peer SMS, IM, Group Messaging
- Telephony - ex. termination/origination in public telephony networks (skype out/in)
- Telephony - ex. termination/origination within private telephony cloud (e.g. native skype)
- Payment Gateways: Mobile - ex. Braintree
- Platform Monetization ("Tax") - ex. Facebook Credits; iO6 30% cut.
- Per Seat License - ex. Sencha
- Per Device/Server License - ex. QlikView
- Per Application instance - ex. Adobe Photoshop
- Per Site License - ex. Private cloud on internal infrastructure
- Patent Licensing - ex. Qualcomm
- Brand Licensing - ex. Sesame Street
- Indirect Licensing - ex. Apple Volume Purchasing
- User data - ex. BlueKai
- Business data - ex. Duedil
- User intelligence - ex. Yougov
- Search Data - ex. Chango
- Real-time Consumer Intent Data - ex. Yieldbot
- Benchmarking services - ex. Comscore
- Market research - ex. GLG
- Paid App Downloads - ex. WhatsApp
- In-app purchases - ex. Zynga Poker
- In-app subscriptions - ex. NY Times app
- Advertising - ex. Flurry, AdMob
- Digital-to-physical - ex. Red Stamp, Postagram
- Transactions - ex. Hailo
- Freemium - Free to play w/ virtual currency - ex. Zynga
- Subscription- ex. World of Warcraft
- Premium - ex. xBox games
- DLC - (Downloadable Content) - ex. Call of Duty
- Ad Supported - ex. addictinggames.co