- Highlight a recommended option,
- Allow users to switch currency (€/$/£)
- Allow users to switch pricing monthly/yearly
- Keep the entire pricing plan area clickable
- Use slider to calculate how much a user would save
- Provide free first month for good engagement
- Prominently highlight testimonials prominently
- Repeating call to action on top and bottom
- Sell benefits instead of features
- Indicate that users can cancel any time
- Indicate what group each pricing plan is for (e.g. freelancers).
- Avoid mentioning “account” anywhere (nobody wants to create an account).
- On mobile, turn pricing plans into accordions (e.g. Slack).
- Small commitments are better than big ones,
- Allow users to switch table/slider views,
- Highlight selected/tapped row/column in a table,
- On mobile, keep the pricing and figures as a fixed bar,
- Allow users to select features of interest,
- Allow users to configure their own pricing plan,
- Allow users to compare all features in a full screen mode,
- Potentially use tabs at the top/bottom for comparison,
- Make sure each section drops a bit of delight,
- Provide a way out if a user isn’t interested (“buy our books instead”),
- In a form, display at most 5–6 input fields at a time.
Forked from vitalyfriedman/Pricing Plans Design Checklist
Last active
January 25, 2017 19:02
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