The Most Useless Email I've Ever Received

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Dear Mrs Fuchs,

A few days ago we wrote to you about how we are creating a better, more rewarding Executive Club designed for the benefit of our members. The first step has been to rename BA Miles as Avios points, and make them a currency that will be easier for you to earn and spend.

These changes to the Executive Club are part of a wider endeavour to offer you an outstanding service in all aspects of your flying experience.

This is why, over the last few months, we have set out to make enhancements and adjustments to our service. We're aiming for continuous improvement - and that means continuous investment - in new aircraft, better food, stunning lounges, technological innovations, inspirational staff training and smarter equipment.

We'll soon be launching a new advertising campaign which sums up our commitment to getting things right for you, our customers. So we'd like you to be one of the first to see it; you can find out where below.

We are excited and optimistic about the future, and can confidently say that you have a lot to look forward to. We'll be in touch again soon to tell you more.

You'll be pleased to know that, amid all this excitement, we haven't forgotten about your regular range of tempting offers, and you can find them as usual at ba.com.

Warm regards,

Your Executive Club Team