SAN FRANCISCO, Ca. — "Salesforce brings Santa's list to the cloud"
Salesforce.com (CRM) today announced a joint venture with the Coca Cola Corporation (KO), the owners of Santa's life spirit, called GiftForce.com.
Salesforce.com CEO and co-founder Marc Benioff spoke at a press event held in Rejkavik, "We're extremely excited to work with a true leader in building customer relationships – Santa Klaüs and the North Pole Division at Coke."
"DemandForce will change the way Santa runs his workshop," said Sqent Forest, Executive Director of Elf Operations at Coke's North Pole Division. "Until Salesforce.com, we've relied on legacy IT systems from as far back at 1800 to manage the world's largest distributed gift registry"
Forest noted that North Pole has thousands of gift service representatives, responsible for opening each letter received by the Coke subsidiary, and said that "Salesforce.com will literally change the game in social holiday Santa gift requests… we're ready to be reborn cloud."