Socio-economic characteristics
- Black men
- Children and guardians of children
- Elderly
- Non-English speaking users
- South Asian communities
- Low Literacy
- Identifying as LGBTQ+
- Low income households
- Digitally excluded
- Undocumented in the UK
- Asylum seekers & refugees
Situational factors or groups that people may belong to, which influence their behaviours.
- Working in high risk jobs
- Care home residents
- Limited access to transport
- People without a fixed abode (e.g. homeless communities)
- Tight knit religious communities
- Traveller Communities (e.g. Romany Gypsies)
- Supported Living
Health factors or conditions that increase the risk for these groups.
- Blind and partially sighted
- Hearing impaired
- Mobility impaired
- Cognitive impaired & learning difficulties
- Mental health needs including elevated anxiety
Situational factors or groups that people may belong to, which influence their behaviours.
- Distrusting of government
- Avoidant of testing due to recklessness or job security
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