The

The Crow's Nest: Spotted: Sales & Marketing Alignment in 2018, Privacy Shield & Browser Connector

<p>{% if customer.account_clearbit-geo_country == "France" %}
	Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}!
	{% else %}
	Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},
	{% endif %}
</p>

<p>Ed here from the Hull Crew...</p>

<p>We’re back after INBOUND &amp; HYPERGROWTH in Boston{% if customer.hubspot-lead_interest != blank %} - great to see you there!{% else %} - great to meet so many customers and teams there, and geek out about data integration!{% endif %}</p>

<p>First in this week's newsletter, our latest Spotted post on the Hull Blog.</p>

<p><strong>Let’s talk sales and marketing alignment…</strong></p>

<p>This week on the Hull blog, we’re sharing the latest trends, tactics &amp; techniques we’ve Spotted in sales-marketing alignment. But the age-old problem is changing though:</p>

<ul>
	<li>The way people buy is changing</li>
	<li>Tools (and data) are becoming more distributed</li>
	<li>Teams are becoming more cross-functional</li>
</ul>

<p>… and yet, many teams still struggle with basic sales and marketing alignment.</p>

<p>In this <em>Spotted</em> post, we share we’re seeing teams like {% if customer.clearbit-employment_name == "Drift" %}you guys{% else %}Drift{% endif %} &amp; {% if customer.clearbit-employment_name == "Appcues" %}you guys{% else %}Appcues{% endif %} break the problem down, three tactics marketers are using to align with and enable sales, and who really owns the problem in the fastest growing organizations (hint: it’s not who it once was).</p>

<p><strong><a href="https://www.hull.io/blog/sales-marketing-alignment/?utm_source=newsletter&utm_medium=email">Read <em>Spotted: Sales &amp; Marketing Alignment in 2018</em></a></strong></p>

<p>(And if this weeks Spotted post taught you something new and it could help your peers too, I'd appreciate a <a href="https://shr.it/3S">tweet</a> and
	{% if customer.social_profiles-growthhackers != blank %}
		upvoting us in the <a href="https://shr.it/3T">GrowthHackers community</a>
	{% else %}
		liking on <a href="https://shr.it/3R">LinkedIn</a>{% endif %}.)
</p>

<p><br><strong>Hull is now Privacy Shield Compliant</strong></p>

<p>
	{% if customer.account_clearbit-geo_country == "United States" %}
		Since you’re based the USA, your data used across your different tools may flow between data centers in different countries. 
	{% endif%}
	As part of our ongoing commitment to your data privacy and management, <a href="https://www.commerce.gov/news/fact-sheets/2016/02/fact-sheet-overview-eu-us-privacy-shield-framework" target="_blank">Hull is now certified as Privacy Shield compliant.</a> For our customers, no further action is required. You can read more about this in our <a href="https://www.hull.io/pp/">Privacy Policy</a>, or email me or our CTO stephane@hull.io with any questions.
</p>

<p><br><strong>Try our Browser beta connector</strong></p>

<p>Coming soon to general release for Hull, our Browser connector. This enables you to sync data from Hull into your client side. The latest update emits a new event when new data has been fetched from Hull using our “changes” object.</p>

<p>You can see more about our <a href="https://github.com/hull-ships/hull-browser">Browser Connector in progress on GitHub</a>, or <a href="https://twitter.com/hull/status/1042032902521974784">take a look at these use cases:</a></p>

<ul>
	<li>Personalise content on your website</li>
	<li>Trigger &amp; personalize live chat (like Drift)</li>
	<li>Enrich audience pixelling tools (like AdRoll)</li>
</ul>

<p>Here’s the <a href="https://gist.github.com/unity/b6d72014eaae5cab7b8292fda523d617">code snippets</a> for these which you run within the Browser connector.</p>

<p>If you want to test our hosted, beta version, just reply to this email.</p>

<p>That's all for this week - as always, shoot me a reply if you have any questions!</p>

<p>Cheers,<br><br></p>

<p>Ed Fry<br>
<strong>'Ed of Growth, <a href="https://www.hull.io/">Hull.io</a></strong><br>
<em>Stay tuned for Hull's Customer Data Academy - coming this Fall.</em></p>

<p>P.S. Want to see the templated personalization behind this email? <a href="https://gist.github.com/edfryed/154893d4e20d0c55574191d95670a980">Checkout this gist.</a></p>