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<p>{% if customer.account_clearbit-geo_country == "France" %}
Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}!
{% else %}
Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},
{% endif %}
<p>Ed here from the Hull Crew...</p>
<p>We’re back after INBOUND &amp; HYPERGROWTH in Boston{% if customer.hubspot-lead_interest != blank %} - great to see you there!{% else %} - great to meet so many customers and teams there, and geek out about data integration!{% endif %}</p>
<p>First in this week's newsletter, our latest Spotted post on the Hull Blog.</p>
<p><strong>Let’s talk sales and marketing alignment…</strong></p>
<p>This week on the Hull blog, we’re sharing the latest trends, tactics &amp; techniques we’ve Spotted in sales-marketing alignment. But the age-old problem is changing though:</p>
<li>The way people buy is changing</li>
<li>Tools (and data) are becoming more distributed</li>
<li>Teams are becoming more cross-functional</li>
<p>… and yet, many teams still struggle with basic sales and marketing alignment.</p>
<p>In this <em>Spotted</em> post, we share we’re seeing teams like {% if customer.clearbit-employment_name == "Drift" %}you guys{% else %}Drift{% endif %} &amp; {% if customer.clearbit-employment_name == "Appcues" %}you guys{% else %}Appcues{% endif %} break the problem down, three tactics marketers are using to align with and enable sales, and who really owns the problem in the fastest growing organizations (hint: it’s not who it once was).</p>
<p><strong><a href="">Read <em>Spotted: Sales &amp; Marketing Alignment in 2018</em></a></strong></p>
<p>(And if this weeks Spotted post taught you something new and it could help your peers too, I'd appreciate a <a href="">tweet</a> and
{% if customer.social_profiles-growthhackers != blank %}
upvoting us in the <a href="">GrowthHackers community</a>
{% else %}
liking on <a href="">LinkedIn</a>{% endif %}.)
<p><br><strong>Hull is now Privacy Shield Compliant</strong></p>
{% if customer.account_clearbit-geo_country == "United States" %}
Since you’re based the USA, your data used across your different tools may flow between data centers in different countries.
{% endif%}
As part of our ongoing commitment to your data privacy and management, <a href="" target="_blank">Hull is now certified as Privacy Shield compliant.</a> For our customers, no further action is required. You can read more about this in our <a href="">Privacy Policy</a>, or email me or our CTO with any questions.
<p><br><strong>Try our Browser beta connector</strong></p>
<p>Coming soon to general release for Hull, our Browser connector. This enables you to sync data from Hull into your client side. The latest update emits a new event when new data has been fetched from Hull using our “changes” object.</p>
<p>You can see more about our <a href="">Browser Connector in progress on GitHub</a>, or <a href="">take a look at these use cases:</a></p>
<li>Personalise content on your website</li>
<li>Trigger &amp; personalize live chat (like Drift)</li>
<li>Enrich audience pixelling tools (like AdRoll)</li>
<p>Here’s the <a href="">code snippets</a> for these which you run within the Browser connector.</p>
<p>If you want to test our hosted, beta version, just reply to this email.</p>
<p>That's all for this week - as always, shoot me a reply if you have any questions!</p>
<p>Ed Fry<br>
<strong>'Ed of Growth, <a href=""></a></strong><br>
<em>Stay tuned for Hull's Customer Data Academy - coming this Fall.</em></p>
<p>P.S. Want to see the templated personalization behind this email? <a href="">Checkout this gist.</a></p>
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