View Spotted: Lead Generation
<p>{% if customer.clearbit-location == "FR" %} | |
Bonjour | |
{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
{% else %} | |
Hi | |
{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
</p> | |
<p><em>Leads! Leads! Leads!</em></p> |
View The Crow's Nest: Spotted: SaaS Free Trial Conversion Strategies
<p>{% if customer.clearbit-location == "FR" %} | |
Bonjour | |
{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
{% else %} | |
Hi | |
{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
</p> | |
<p>Perhaps you've seen this before...</p> | |
View normalised-technology-names.json
{ | |
"clearbit": [ | |
{ "service": "customer_io", "hull": "Customer.io" }, | |
{ "service": "facebook_custom_audience", "hull": "Facebook Custom Audiences" }, | |
{ "service": "hubspot", "hull": "HubSpot" }, | |
{ "service": "intercom", "hull": "Intercom" }, | |
{ "service": "mailchimp", "hull": "Mailchimp" }, | |
{ "service": "salesforce", "hull": "Salesforce" }, | |
{ "service": "segment", "hull": "Segment" }, | |
{ "service": "sendgrid", "hull": "SendGrid" }, |
View The Crow's Nest: Introducing Hull for Outreach
<p>{% if customer.clearbit-location == "FR" %} | |
Bonjour | |
{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
{% else %} | |
Hi | |
{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
</p> | |
<p>This week we've two announcements for you -</p> |
View The Crow's Nest: Introducing Free Trial on Hull
<p>{% if customer.clearbit-location == "FR" %} | |
Bonjour | |
{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
{% else %} | |
Hi | |
{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
</p> | |
{% if customer.account_salesforce-type == "Customer" or customer.account_salesforce-type == "Trial" %} | |
<p>Today, we're announcing new Hull Free Trials for new teams joining Hull. Teams will be able to sign up and install up to 5 connectors to test drive Hull for their workflows.</p> |
View The Crow's Nest: Why 2019 is the year of growth engineering
<p>{% if customer.clearbit-location == "FR" %} | |
Bonjour | |
{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
{% else %} | |
Hi | |
{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
</p> | |
{% if customer.account_clearbit-tags contains "SAAS" %}<p>Quick question to start - any chance you’ll be at SaaStr next month? Would be great to meet you there - reply and let me know!</p>{% endif %} |
View Datanyze Alerts to Hull Notifications
// Write Datanyze Alerts into Account Attributes | |
// and as a (fake) User Event => can only trigger enrichment & prospecting with User Segments | |
// If it looks like it has a .com and a subdomain | |
// Or allow anything with a two-part domain (e.g. outshine.ca) | |
if ((_.endsWith(body.data.domain, ".com")) && (_.size(_.split(body.data.domain, ".", 3)) > 2)) { | |
// Strip off the sub-domain | |
var domain_cleansed = | |
_.trimStart( | |
_.trim( |
View The Crow's Nest: Spotted: Account-Based Marketing
<p>{% if customer.clearbit-location == "FR" %} | |
Bonjour | |
{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
{% else %} | |
Hi | |
{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
</p> | |
<p>{% if customer.clearbit-location == "FR" %} | |
Joyeux Noël |
View The Crow's Nest: Spotted: Lead Qualification
<p>{% if customer.clearbit-location == "FR" %} | |
Bonjour | |
{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! | |
{% else %} | |
Hi | |
{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
</p> | |
<p>Two weeks ago, we announced <a href="https://www.hull.io/playbooks/?utm_source=newsletter&utm_medium=email&utm_campaign=spotted&">Hull Playbooks</a> - the most common use cases we’ve spotted teams using on Hull.</p> |
View The Crow's Nest: Inbound vs Outbound Marketing
<p>{% if customer.clearbit-location == "FR" %} | |
Bonjour | |
{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! | |
{% else %} | |
Hi | |
{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
</p> | |
{% if customer.hubspot-lead_interest == "Webinar registered" %}<p>Thanks for registering for our webinar last week - if you've any other questions on Hull, MadKudu or engineering demand, just hit reply.</p>{% endif %} |
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