The Crow's Nest: Data Flow Diagrams

<p>{% if customer.clearbit-location == "FR" %}
	Bonjour
	{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}!
 	{% else %}
 	Hi
 	{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %}
 </p>

 <p>The difference between teams who can do customer data management effectively and those who can’t is how well they understand how their tools, teams &amp; data work together.</p>

<p>The most effective method we’ve seen for understanding communicating these relationships internally is a data flow diagram.</p>

<p>(This is why we start with a data flow diagram for every new Hull customer{% if customer.is_approved == "true" %} - maybe we could revisit yours too?{% endif%})</p>

<p>Because <em>this</em> is a way easier way of communicating all this complexity than words…</p>

<p><a href="https://www.hull.io/blog/data-flow-diagram/?utm_source=newsletter&utm_medium=email&utm_campaign=how_to_guides&"><img src="https://images.ctfassets.net/nffxf5qv6v6n/4moTlHJKY8qy86eEsyqsMI/638d630f3f02db7f19983c386843490c/mention-data-flow-diagram-small.jpg?h=250" alt="Martech Data Flow Diagram"></a></p>

<p>This week, we share the step-by-step process for you to create your own.</p>

<p><strong>Read: <a href="https://www.hull.io/blog/data-flow-diagram/?utm_source=newsletter&utm_medium=email&utm_campaign=how_to_guides&">How to Draw a Customer Data Flow Diagram</a></strong></p>

<p>That’s all for this week – as always, if you have any questions (or if you want the template we use with our customers), just hit reply.</p>

<p>Cheers }}<br><br></p>

<p>Ed Fry<br>
<strong>'Ed of Growth, <a href="https://www.hull.io/">Hull.io</a></strong><br>
<em>For {% if customer.clearbit-employment_role == "sales" %}people in sales{% elsif customer.clearbit-employment_role == "marketing" %}marketers{% else %}people{% endif %} who like curly brackets }}</em></p>

<p>P.S. Want to see the templated personalization behind this email? <a href="">Checkout this gist.</a></p>