The Crow's Nest: Spotted: Lead scoring & signals

<p>{% if customer.account_clearbit-geo_country == "France" %}
	Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}!
	{% else %}
	Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},
	{% endif %}
</p>

<p>
	{% if customer.clearbit-employment_role == "marketing" %}
		I've found "lead scoring" to be a bit polarizing between us marketers. What do you think?
	{% else %}
		What do you really think of lead scores?
	{% endif %}
</p>

<p>Helpful practice for prioritizing leads? Or complete and utter b.s..?</p>

<p>I lean to the latter 🙂 You might as well plug Random.org numbers into your
	{% if customer.primary_tools-marketingauto_email != blank %}
		{{ customer.primary_tools-marketingauto_email}}
	{% else %}
		marketing automation
	{% endif %} and 
	{% if customer.primary_tools-crm != blank %}
		{{ customer.primary_tools-crm }}
	{% else %}
		CRM
	{% endif %} profiles.
</p>

<p><em>Or at least until I dived into the research for this weeks post...</em></p>

<p><strong>In this weeks “Spotted”, I share the six best practices I’ve noticed amongst data-driven marketing teams:</strong></p>

<ul>
	<li>How they transform lead scores into action &amp; automation</li>
	<li>How they build meaningful scores from all their data</li>
	<li>The difference between scores &amp; signals (and what it empowers)</li>
	<li>How and why to use predictive scoring models</li>
</ul>

<p>Read the full article here: <a href="https://www.hull.io/blog/lead-scoring/">https://www.hull.io/blog/lead-scoring/</a></p>

<p>But I'd love to hear your thoughts too. Do you use lead scoring{% if customer.clearbit-employment_name != blank %} at {{ customer.clearbit-employment_name }}{% endif %}? How?</p>

<p>(And if this weeks post taught you or made you realize something new, I'd appreciate your support 
	{% if customer.social_profiles-growthhackers == blank %}
		upvoting for the <a href="https://growthhackers.com/articles/spotted-lead-scoring-signals">GrowthHackers community</a>.)
	{% else %}
		sharing on <a href="https://twitter.com/hull/status/984421513003757573">Twitter</a>.)
	{% endif %}
</p>

<p>Cheers,<br><br></p>

<p>Ed Fry<br>
<strong>Head of Growth, Hull.io</strong><br>
<em>Kraken is coming</em></p>

<p>P.S. Want to see the templated personalization behind this email? <a href="">Checkout this gist</a>.</p>