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<p>{% if customer.account_clearbit-geo_country == "France" %}
Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}!
{% else %}
Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},
{% endif %}
</p>
<p>
{% if customer.clearbit-employment_role == "marketing" %}
I've found "lead scoring" to be a bit polarizing between us marketers. What do you think?
{% else %}
What do you really think of lead scores?
{% endif %}
</p>
<p>Helpful practice for prioritizing leads? Or complete and utter b.s..?</p>
<p>I lean to the latter 🙂 You might as well plug Random.org numbers into your
{% if customer.primary_tools-marketingauto_email != blank %}
{{ customer.primary_tools-marketingauto_email}}
{% else %}
marketing automation
{% endif %} and
{% if customer.primary_tools-crm != blank %}
{{ customer.primary_tools-crm }}
{% else %}
CRM
{% endif %} profiles.
</p>
<p><em>Or at least until I dived into the research for this weeks post...</em></p>
<p><strong>In this weeks “Spotted”, I share the six best practices I’ve noticed amongst data-driven marketing teams:</strong></p>
<ul>
<li>How they transform lead scores into action &amp; automation</li>
<li>How they build meaningful scores from all their data</li>
<li>The difference between scores &amp; signals (and what it empowers)</li>
<li>How and why to use predictive scoring models</li>
</ul>
<p>Read the full article here: <a href="https://www.hull.io/blog/lead-scoring/">https://www.hull.io/blog/lead-scoring/</a></p>
<p>But I'd love to hear your thoughts too. Do you use lead scoring{% if customer.clearbit-employment_name != blank %} at {{ customer.clearbit-employment_name }}{% endif %}? How?</p>
<p>(And if this weeks post taught you or made you realize something new, I'd appreciate your support
{% if customer.social_profiles-growthhackers == blank %}
upvoting for the <a href="https://growthhackers.com/articles/spotted-lead-scoring-signals">GrowthHackers community</a>.)
{% else %}
sharing on <a href="https://twitter.com/hull/status/984421513003757573">Twitter</a>.)
{% endif %}
</p>
<p>Cheers,<br><br></p>
<p>Ed Fry<br>
<strong>Head of Growth, Hull.io</strong><br>
<em>Kraken is coming</em></p>
<p>P.S. Want to see the templated personalization behind this email? <a href="">Checkout this gist</a>.</p>
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