The Crow's Nest: Announcing Hull Playbooks

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	Bonjour
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 	{% else %}
 	Hi
 	{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %}
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 <p>One of the most common questions {% if customer.is_approved == "true" %}we hear from users like you is{% else %}our customers ask is{% endif %} <em>“how are other teams using Hull?”</em></p>

<p>This week, we’re announcing the new <a href="https://www.hull.io/playbooks/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=madkudu_nbm&amp;">Hull Playbooks library</a>.</p>

<p><a href="https://www.hull.io/playbooks/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=madkudu_nbm&amp;"><img src="https://images.ctfassets.net/nffxf5qv6v6n/6d29ydeWIwwSES6o2mSeuQ/e63fde6b8c99443e2335a6b194267418/hull-playbooks-reel.gif"></a></p>

<p>It’s the collection of most common use cases we’ve spotted amongst our customers. Each playbook is broken down into steps so you can see how other teams:</p>

<ul>
	<li>Integrate their CRMs, databases &amp; lead tracking tools</li>
	<li>Manage their lead qualification &amp; nurturing</li>
	<li>Orchestrate account-based marketing</li>
</ul>

<p><em>But what are the most popular use cases?</em></p>

<p><a href="https://www.hull.io/blog/playbooks/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=madkudu_nbm&amp;">Checkout our countdown of the Top 5 use cases on Hull on the Hull blog.</a></p>

<p>&nbsp;</p>

<p><strong>Explore our new customer’s library</strong></p>

<p>You can also see specific playbook from other teams, including blog posts, videos &amp; presentations they’ve made on their data-driven {% if customer.clearbit-employment_role == "sales" %}sales{% else %}marketing{% endif %} ideas. <a href="https://www.hull.io/customers/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=madkudu_nbm&amp;">Explore our new customer’s library, including the top use cases by each team.</a></p>

<p>Curious what teams on Hull are most like {% if customer.clearbit-employment_name != BLANK %}{{customer.clearbit-employment_name}}{% else %}yours{% endif %}? Reply &amp; let me know - I can point out a few suggestions.</p>

<p>&nbsp;</p>

<p><strong>Join us tomorrow: Engineering Demand with Intelligent Customer Data</strong></p>

<p>Together with the crew at MadKudu, we’re hosting a webinar on how to engineer demand with intelligent customer data. I’ll be sharing the best practices &amp; tactics we’ve seen.</p>

<p>If you’re staring at a lofty Q1 goal and aren’t yet sure how you’ll get there, <a href="https://www.hull.io/start/engineering-demand-webinar/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=madkudu_nbm&amp;">register for tomorrow’s webinar here.<br>
</a></p>

<p>That’s all for this week – as always, if you have any questions, want to talk about the right playbooks for your team, just hit reply.</p>

<p>Cheers,<br><br></p>

<p>Ed Fry<br>
<strong>'Ed of Growth, <a href="https://www.hull.io/">Hull.io</a></strong><br>
<em>For {% if customer.clearbit-employment_role == "sales" %}people in sales{% elsif customer.clearbit-employment_role == "marketing" %}marketers{% else %}people{% endif %} who like curly brackets }}</em></p>

<p>P.S. Want to see the templated personalization behind this email? <a href="">Checkout this gist.</a></p>