The Crow's Nest: Orchestration is Personalization: Creating 1:1 experiences at scale

<p>{% if customer.account_clearbit-geo_country == "France" %} 	Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! 	{% else %} 	Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %}, 	{% endif %}</p>

<p>Between us, we’ve probably sent thousands {% if customer.clearbit-employment_role == "marketing" %}marketing{% elsif customer.clearbit-employment_role == "sales" %}sales{% endif %} emails starting like this one - <em>Hi firstname…</em></p>

<p>But {% if customer.account_clearbit-geo_country == "United States" %}personalization{% else %}personalisation{% endif %} goes far beyond firstname replacement. True personalization is designing your customer experience. And true personalization is art!</p>

<p>Just how a chef combines raw ingredients and skillfully uses cooking equipment to prepare a dish…</p>

<p>Just how a singer turns sheet music, lyrics, and instruments into a performance…</p>

<p>Just how an artist transforms paint and ideas into a work of art…</p>

<p>... you use your tools and data to create the perfect 1:1 customer experience.</p>

<p>In Part VI of <a href="http://hull.io/academy/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=complete_guide_to_customer_data&amp;"><em>The Complete Guide to Customer Data</em></a>, we’re going to pull everything together from the past five guides.</p>

<p><strong>Read: <a href="https://www.hull.io/blog/personalization-strategy/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=complete_guide_to_customer_data&amp;">How to orchestrate all your tools &amp; data to deliver 1:1 personalized experiences at scale</a>.</strong></p>

<p>That’s all for this week – as always, if you have any questions, just hit reply.</p>

<p>Cheers,<br><br></p>

<p>Ed Fry<br>
<strong>'Ed of Growth, <a href="https://www.hull.io/">Hull.io</a></strong><br></p>

<p>P.S. Want to see the templated personalization behind this email? <a href="">Checkout this gist.</a></p>