The Crow's Nest: Announcing the MarTech Napkin (the anti-MarTech Supergraphic)

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<p><em>Quick question -- are you going to SaaStock in Dublin next week? If so, it would be great to see you there - reply and LMK if you'd like to meetup ☘️🍻 Alright, on with the show...</em></p>

<p>At Hull, we often get asked what tools we recommend. CRMs, Email, chat, Enrichment…</p>

<p>You’d think we’d have a stock answer.</p>

<p><em>We don’t.</em></p>

<p>Of course we don’t :) 'cause it depends..</p>

<p><em>Depends on what?</em></p>

<p>&lt;insert long boring answer about the importance of data usability and portability here…&gt;</p>

<p>Or do a back of napkin sketch (thanks Christoph at Point9 for ‘lending’ us the idea 😉).</p>

<p><a href="https://www.hull.io/blog/choosing-your-marketing-stack/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=complete_guide_to_customer_data&amp;">See the MarTech Napkin in Part 4 of <em>The Complete Guide to Customer Data</em></a> - our definitive answer on how to choose your Martech stack in 2018. Some things are easier to navigate than a 7000+ logo "supergraphic" :)<br><br></p>

<p><strong>Integrate with hundreds of MarTech tools via Webhooks.</strong></p>

<p>Integrations aren’t the only way to get data in and out of Hull. SQL Importer, Google Sheets Importer, Processor & Scheduled API calls, Hull.js... and Webhooks.</p>

<p>Webhooks are a simple method to POST data from one tool to another. Hull can catch and send any Webhook that includes a customer identifier with our <a href="https://hull.io/integrations/incoming-webhooks/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=data_integration_methods&amp;">Incoming Webhooks</a> and <a href="https://www.hull.io/integrations/outgoing-webhooks?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=data_integration_methods&amp;">Outgoing Webhooks</a> Connectors.</p>

<p>This means you can integrate with tools like:</p>

<ul>
<li><a href="https://www.hull.io/integrations/sendgrid/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=data_integration_methods&amp;">SendGrid</a></li>
<li><a href="https://www.hull.io/integrations/wistia/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=data_integration_methods&amp;">Wistia</a></li>
<li><a href="https://www.hull.io/integrations/calendly/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=data_integration_methods&amp;">Calendly</a></li>
<li><a href="https://www.hull.io/integrations/zoom/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=data_integration_methods&amp;">Zoom</a></li>
<li><a href="https://www.hull.io/integrations/mixmax/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=data_integration_methods&amp;">Mixmax</a></li>
<li><a href="https://www.hull.io/integrations/unbounce/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=data_integration_methods&amp;">Unbounce</a></li>
<li><a href="https://www.hull.io/integrations/instapage/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=data_integration_methods&amp;">Instapage</a></li>
<li><a href="https://www.hull.io/integrations/eventbrite/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=data_integration_methods&amp;">Eventbrite</a></li>
<li><a href="https://www.hull.io/integrations/pandadoc/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=data_integration_methods&amp;">PandaDoc</a></li>
</ul>

<p>… and many more. We’ll be sharing a few more web hook ideas with you next week.<br><br></p>

<p><strong>More granular dashboard metrics</strong></p>

<p>We’ve update to your dashboard metrics, breaking down you incoming requests by source over time. This makes it much easier to see and explore how your data is flowing over time.</p>

<p>See this example from our own Hull instance at Hull, where time-based segments are being updated and triggering updates across more connectors (like our Unified Data Processor we use for fallback strategies).</p>

<p>Log into your Hull dashboard or check out the <a href="https://twitter.com/hull/status/1049971900439506944">new Incoming Requests here</a>.</p>


<p>That’s all for this week – as always, if you have any questions, just hit reply.</p>

<p>Cheers,<br><br></p>

<p>Ed Fry<br>
<strong>'Ed of Growth, <a href="https://www.hull.io/">Hull.io</a></strong><br>
<em>LMK if you're in Dublin for SaaStock next week!</em></p>

<p>P.S. Want to see the templated personalization behind this email? <a href="">Checkout this gist.</a></p>